Product Designer (UI/UX)
March 2025 - Till now
Djamo
Senior Product Designer at Djamo (Y Combinator–backed fintech), I design simple and accessible experiences to make financial management easier for our users. As part of the Lending & Business squad, I work across the entire journey — from loan application to repayment — while helping grow our offerings for business users. My approach is impact-driven: creating useful, intuitive solutions that meet both customer needs and business goals.
June 2020 - March 2025
CARGO Groupe
Led comprehensive redesigns of multiple e-commerce and B2B/B2C websites, as well as UX enhancements for a critical restocking PWA, significantly improving user engagement and conversion rates. Orchestrated cross-functional collaboration between development, creative, and business teams, while implementing data-driven design processes using analytics tools to optimize user experiences. Established design systems, conducted user research, fostering a culture of design thinking across several teams.
Mar 2020 - Till Now
Freelance
Provided comprehensive digital solutions for diverse clients, encompassing UX/UI design, web development, and digital marketing strategies. Delivered end-to-end services including brand identity creation, responsive website design and development using various platforms (WordPress, Prestashop), and implementation of SEO best practices to enhance online visibility. Expanded service offerings to include motion design, video editing, and social media content creation, while also executing integrated marketing campaigns to drive engagement and conversions across multiple channels.
Sept 2016 - Mar 2020
Agence Karactere
Played a pivotal role in delivering comprehensive digital solutions for diverse clients at a local design agency. Spearheaded the creation of cohesive brand identities and user-centric websites, leveraging expertise in UX/UI design, front-end development, and CMS platforms (WordPress, Prestashop).
Mar 2016 - June 2016
Action Formation 81
Led the technical and visual redesign of the company's website, significantly improving user experience and brand representation. Conducted user testing to inform design decisions and ensure optimal usability, while creating comprehensive documentation to support long-term maintenance. Developed and delivered WordPress training sessions, enabling the team to effectively manage and update the new website.